As the world’s largest and leading authorised distributor and retailer for international brands such as Nokia, Sony Ericsson, Motorola and Siemens, Axiom Telecom found itself challenged by the short life cycles of both mobile phones and accessories in this highly competitive market. This coupled with the opening of two retail stores per day required a system that was flexible and could be easily rolled out as the business grew.

Barloworld Optimus’ Demand Planning and Replenishment modules helped Axiom manage the three different market sectors of its business - retail stores, wholesalers, and export - delivering significant increases in store availability and reductions in obsolescence. The Optimus software also proved particularly useful in managing new product introductions and then managing the product through the lifecycle curve.